How the Minions Became Hollywood's Mightiest Franchise

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https://www.wsj.com/articles/minions-hollywood-franchise-gentleminions-ukraine-missile-11663886611

‘If we make worldly and it’s lame, it volition beryllium held against us,’ says Illumination CEO Chris Meledandri, the antheral down the Minions. ‘But erstwhile it’s conscionable DIY, there’s large state to it.’ Photo Illustration by Eleanor Shakespeare for The Wall Street Journal

Media & Marketing

Animation workplace Illumination decided to let fans to go informal advocates for the thumb-shaped, gibberish-speaking klutzes

‘If we make worldly and it’s lame, it volition beryllium held against us,’ says Illumination CEO Chris Meledandri, the antheral down the Minions. ‘But erstwhile it’s conscionable DIY, there’s large state to it.’ Photo Illustration by Eleanor Shakespeare for The Wall Street Journal

Updated Sept. 23, 2022 10:52 americium ET

They are connected Walmart shelves, candy wrappers and canine costumes. They are successful taxable parks successful Florida and Southern California. They person appeared connected Amazon.com Inc. transportation boxes, chickpea snack bags and Tic-Tac containers.

They person made cameos successful countless Facebook memes, lasting successful for fans who privation to explicit each conceivable emotion—from back-to-school excitement to calls to indict erstwhile President Donald Trump. People person them tattooed connected their bodies. Others overgarment themselves successful yellowish constitution to formal up similar them.

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