(CNN Business)Instagram said connected Thursday it is investigating caller options for users to verify their property connected the platform, starting with radical successful the United States.
The photo-sharing work owned by Meta Platforms Inc (META) said it is investigating 2 caller ways to verify a person's age, successful summation to allowing them to upload their individuality impervious online.
"When we cognize if idiosyncratic is simply a teen (13-17 years), we supply them with age-appropriate experiences similar defaulting them into backstage accounts, preventing unwanted interaction from adults they don't cognize and limiting the options advertisers person to scope them with ads," Erica Finkle, manager of information governance astatine Meta, said successful a blog post.
Instagram said it has partnered with Yoti, a institution that specializes successful online property verification to guarantee users' privacy.
Users tin upload a video selfie to verify their age, aft which Yoti's exertion estimates their property based connected facial features. Both Meta and Yoti volition delete the representation erstwhile the property has been verified, Instagram said.
Another enactment is for radical to prime 3 communal followers to corroborate the user's age, and the idiosyncratic vouching indispensable beryllium astatine slightest 18 years old.
The determination comes aft Instagram paused the motorboat of Instagram Kids past year, aft receiving disapproval and absorption for the project.
Instagram Kids was touted arsenic requiring parental support to join, and was expected to supply ad-free, age-appropriate content, but U.S. lawmakers and advocacy groups urged the institution to driblet its motorboat plans, citing information concerns.