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(CNN)Rapper Kendrick Lamar is causing a disturbance with the video for "The Heart Part 5," his archetypal azygous successful 4 years.
The caller opus premiered connected Sunday, on with a five-minute euphony video that sees the hip-hop prima deepfake immoderate celebrated Black men arsenic helium criticizes modern notions of culture.
Directed by Dave Free and Lamar himself, the video for "The Heart Part 5" starts simply enough. The words: "I am. All of us," credited to "oklama" (apparently an change ego of Lamar) are shown against a achromatic background.
The backdrop changes to maroon and Lamar starts rapping, portion looking somewhat off-camera: "As I get a small older, I recognize beingness is perspective. And my position whitethorn disagree from yours."
The visuals instrumentality a much unsettling crook arsenic Lamar seems to alteration into shamed erstwhile NFL prima OJ Simpson, rapper Kanye West, arguable "Empire" histrion Jussie Smollett and Hollywood prima Will Smith, arsenic good arsenic the precocious NBA prima Kobe Bryant and slain rapper Nipsey Hussle.
The comeback track, which appears to illustration Marvin Gaye's 1976 classical "I Want You," rounds disconnected the 2nd fractional of the 3rd verse with respective lines from the position of Grammy-nominated Hussle, who was killed connected March 31, 2019.
Lamar raps the lines: "As I bleed done the speakers, consciousness my presence. To my brother, to my kids, I'm successful Heaven. To my mother, to my sis, I'm successful Heaven. To my father, to my wife, I americium serious, this is Heaven. To my friends, marque definite you countin' them blessings. To my fans, marque definite you marque them investments. And to the slayer that sped up my demise. I forgive you, conscionable cognize your soul's successful question."
"South Park" creators Trey Parker and Matt Stone are fixed "special thanks" successful the video's credits, on with their Deep Voodoo deepfake studio.
"The Heart Part 5" comes up of the merchandise of Lamar's highly anticipated fifth album, "Mr. Morale & The Big Steppers," which arrives connected Friday. The grounds volition beryllium the follow-up to 2017's "Damn," which topped the US Billboard 200 connected its debut and made past arsenic the archetypal rap medium to triumph a Pulitzer Prize.
