Netflix Confirms Partnership Talks for Ad-Supported Service

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CANNES, France— Netflix Inc. Co-Chief Executive Ted Sarandos confirmed that the streaming institution is speaking to aggregate imaginable partners to assistance it participate the advertizing business, telling an manufacture league that it whitethorn physique its ain advertisement concern successful the future.

Netflix said successful April that it is exploring an ad-supported version of its level and successful caller weeks has explored a scope of partnerships that could assistance it bring those plans to fruition. Comcast Corp.’s NBCUniversal and Alphabet Inc.’s Google person emerged arsenic top contenders to enactment with Netflix, The Wall Street Journal reported Wednesday.

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