Ohio State University Gets OK To Trademark The Word 'The'

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COLUMBUS, Ohio (AP) — Ohio State University has won its combat to trademark the connection “The.”

The U.S. Patent and Trademark Office approved the university’s petition Tuesday. The schoolhouse says it allows Ohio State to power usage of “The” connected branded products associated with and sold done athletics and collegiate channels, specified arsenic T-shirts, shot caps and hats.

“THE has been a rallying outcry successful the Ohio State assemblage for galore years, and Buckeye fans who acquisition authoritative Ohio State cogwheel enactment pupil scholarships, libraries and different assemblage initiatives,” said Ben Johnson, the university's elder manager of media and nationalist relations. He noted the university’s licensing and trademark programme generates implicit $12.5 cardinal a twelvemonth successful revenue, which helps money pupil scholarships and assemblage programs.

Ohio State started pursuing a trademark successful August 2019 aft manner retailer Marc Jacobs had filed an exertion for the connection a fewer months earlier. The institution and the assemblage reached a woody successful August 2021 that allows some parties to usage the branding.

The patent bureau rejected Ohio State's archetypal application, uncovering the trademark appeared to beryllium utilized for “merely decorative manner” and arsenic an “ornamental feature” that didn't look to relation arsenic a trademark that would differentiate the items from others.

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