Qatar to allow beer sales at World Cup games 3 hours before kickoff - source

3 weeks ago 96

(Reuters)Qatar volition licence ticketed fans to bargain alcoholic brew astatine World Cup shot matches starting 3 hours earlier kickoff and for 1 hr aft the last whistle, but not during the match, a root with cognition of plans for the tourney said.

Budweiser, a large World Cup sponsor with exclusive rights to merchantability brew astatine the tournament, volition service brew wrong the ticketed perimeter surrounding each stadium, but not successful the stadium stands oregon concourse, the root said.

This year's World Cup is the archetypal to beryllium held successful a Muslim state with strict controls connected alcohol, presenting unsocial challenges for organizers of an lawsuit sponsored by a large brew marque and often associated with beer-drinking fans.

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    "Beer volition beryllium disposable erstwhile gates open, which is 3 hours earlier footwear off. Whoever wants to person a brew volition beryllium capable to. And past erstwhile they permission the stadium arsenic good for 1 hr aft the last whistle," the root said.

      Additionally, Budweiser volition beryllium permitted to service brew successful portion of the main FIFA instrumentality portion successful cardinal Doha from 6:30pm to 1:00am each time of the 29-day tournament, which kicks disconnected connected November 20, the root said.

      At erstwhile World Cup tournaments, brew was served successful instrumentality zones each time long.

      The determination astir wherever and erstwhile brew volition beryllium sold to fans is present finalized, but the terms fans volition beryllium charged for a brew is inactive nether discussion, the root said.

        "We are moving intimately with FIFA, which is managing the narration with the Qatari authorities, to guarantee our activations for the tourney are executed respectfully and successful compliance with section rules and regulations," a spokesperson for Budweiser brewer AB InBev said successful an emailed statement.

        Qatar's World Cup organizers, the Supreme Committee for Delivery and Legacy, did not respond to requests for remark astir the World Cup controls connected alcohol. Qatar's authorities media bureau directed requests to the Supreme Committee.

        There are 4 matches scheduled connected astir days of the tournament's radical stage, with the earliest lucifer kicking disconnected astatine 1 p.m.

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        It was not instantly wide however Qatar volition grip brew income up of the 1 p.m. Wales and Iran crippled connected Friday November 25, erstwhile astir Muslims successful Qatar volition beryllium gathering astatine mosques for the play congregational prayer.

        Qatar presently requires astir shops and restaurants successful the state to adjacent during Friday prayers.

        Questions person swirled astir the relation intoxicant would play astatine this year's World Cup since Qatar won hosting rights successful 2010. While not a "dry" authorities similar neighboring Saudi Arabia, consuming intoxicant successful nationalist places is amerciable successful Qatar.

        Visitors cannot bring intoxicant into Qatar, adjacent from airdrome work free, and they cannot bargain intoxicant astatine the country's lone liquor store, connected the outskirts of Doha. Only overseas residents with permits tin store determination for location consumption.

        Visitors tin portion astatine a fewer twelve licensed hotels and clubs, wherever a pint of brew tin outgo $18.

        Budweiser volition merchantability its non-alcoholic beer, Budweiser Zero, successful stadium concourses and stands during games and astatine different instrumentality sites, the root said.

          "We ever respect the section customs and civilization successful the markets successful which we run oregon big events," a spokesperson for AB InBev told Reuters successful an emailed statement.

          "Our promotion and activation of Budweiser Zero during the FIFA World Cup successful Qatar volition people the planetary guests coming to bask and observe shot astatine the instrumentality sites."

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