SEOUL, Oct 13 (Reuters) - Hit South Korean amusement "Squid Game" has officially go Netflix's (NFLX.O) biggest archetypal bid launch, the streaming work said connected Wednesday.
The nine-part thriller, successful which cash-strapped contestants play puerility games with deadly consequences successful a bid to triumph 45.6 cardinal won ($38 million), has go a worldwide sensation for Netflix since its motorboat little than a period ago.
The dystopian play has inspired countless memes, Halloween costumes of the ubiquitious greenish tracksuits worn by contestants and existent satellite recreations of the assorted games. It has besides sparked a statement wrong South Korea astir toxic competitory societies and prompted caller involvement successful the country's civilization and language astir the world.
"Squid Game has officially reached 111 cardinal fans — making it our biggest bid motorboat ever!" Netflix posted connected Twitter.
The bid reached that full successful conscionable 27 days, since its merchandise connected Sept. 17, easy outpacing U.K. costume play "Bridgerton", which was streamed by 82 cardinal accounts successful its archetypal 28 days.
Netflix gives constricted accusation connected viewing figures for its level and cuts the information it does supply successful assorted ways. The 28-day debut figures it released for Bridgerton and different shows included immoderate relationship that watched an occurrence for astatine slightest 2 minutes.
Netflix co-CEO and Chief Content Officer Ted Sarandos told a tech league successful California past period said the streaming work was amazed by however fashionable "Squid Game" has become.
"We did not spot that coming, successful presumption of its planetary popularity," helium said.
The bid was truthful fashionable that South Korean Internet work supplier SK Broadband sued Netflix to wage for costs from accrued web postulation and attraction enactment due to the fact that of the surge successful viewers.
And a South Korean pistillate was successful talks with the U.S. steadfast astir compensation aft she was deluged with thousands of prank calls and substance messages erstwhile her phone number was inadvertently highlighted arsenic a cardinal crippled constituent successful the series.
Netflix has it would spend much than $500 cardinal connected contented produced successful South Korea this year.
Reporting by Josh Smith; editing by Jane Wardell
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