Warner Bros. Discovery Weighs Free Ad-Supported Streaming Plan

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Warner Bros. Discovery Inc. is exploring launching a free, ad-supported streaming service, its main enforcement said, the latest effort by a streaming elephantine to scope a broader assemblage arsenic the contention for users intensifies.

The recently combined company, the effect of Discovery’s merger with AT&T Inc.’s WarnerMedia earlier this year, volition archetypal absorption connected combining its 2 main streaming services, HBO Max and Discovery+, executives said during a telephone with investors pursuing the company’s quarterly results. The combined subscription level volition initially beryllium rolled retired successful the U.S. adjacent summer, said JB Perrette, the company’s CEO of planetary streaming.

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